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Executive team

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Bobby Dhillon

Chief Marketing Officer

Bobby Dhillon has been with Gulf & Fraser since 2013 and has worked in various capacities within the credit union industry for two decades.

Bobby holds a Masters of Business Administration from the Beedie School of Business at Simon Fraser University and a Bachelors of Business Administration from the University of the Fraser Valley.

Prior to joining Gulf & Fraser, Bobby held marketing/communications positions at Aldergrove Financial Group, Central 1®, and Envision Financial.

At Gulf & Fraser, Bobby is responsible for setting the strategic direction of Gulf & Fraser’s brand, marketing, communications, community investment and research initiatives. She leads the development of marketing strategies to increase member engagement, retention and conversion rates. She works closely with other leaders at Gulf & Fraser, determining strategy and direction for the organization and provides leadership to the project management office to execute on strategic initiatives. Bobby firmly believes that collaboration is the key to Gulf & Fraser’s success. She notes Gulf & Fraser’s constructive competitiveness as an asset—the credit union is willing to share their ideas and challenges with fellow credit unions.

Bobby encourages her team to serve with passion, commitment and enthusiasm, drawing on her belief that “to lead is to serve”. As a strong people manager, Bobby is known for supporting, investing in, and empowering her team to achieve their best work.