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Life insurance

Protect what matters most to you. Life is unpredictable, but peace of mind is possible.

Protect your loved ones and your peace of mind

When you invest in life insurance, you create a financial safety net for your loved ones if you're not there.

Why get life insurance?

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Financial security for the ones you love

Life insurance provides financial security for the people you love after you’re gone, whether you’re single or married, with or without dependents.

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Affordable options

Affordable life insurance options, like term insurance, can provide significant coverage while staying on budget.

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Protect your business

If you’re a business owner, life insurance can cover business expenses, buyout agreements or smooth the transition to new ownership.

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Tax benefits

Tax-free death benefits for beneficiaries offer a significant financial advantage at a difficult time.

Explore your life insurance options

Term life insurance

Term life insurance offers secure affordable coverage for a specific time.

Protect your loved ones financially while you work toward a financial goal like paying off a mortgage or putting kids through school.

  • Affordable, fixed premiums

  • Choose your term length

  • Choose your coverage (death benefit) amount

  • No investment component

  • Death benefit paid out if claimed during term

  • Convertible to permanent policy without a medical exam

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Universal life insurance

Universal life includes an insurance policy and an optional flexible investment account. 

Permanent insurance* with an optional investment account. If you cancel the policy, you lose the death benefit but can withdraw the cash you’ve saved up.**

  • Lifetime coverage*

  • Adjustable coverage

  • Flexible premiums

  • Cash value account

  • Death benefit

  • Tax benefits

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Whole life insurance

If you have long-term dependents or if you’ve maxed out your other tax-free savings vehicles, a whole life insurance policy can be a great financial tool.

Permanent insurance* with a dividend-bearing savings account. If you cancel the policy, you lose the death benefit but can withdraw the cash you’ve saved up.**

  • Lifetime coverage*

  • Fixed coverage

  • Fixed premiums

  • Steady growth cash value account

  • Death benefit

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Ready to invest in life insurance?

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Chat with an advisor

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Call our Member Hub

Call 604-419-8888


Boost your life insurance know-how

How do I protect the ones I love?

Peace of mind is priceless, but sometimes it’s easier said than done. We all get busy with life, but it is important to protect our loved ones in different stages of life, particularly in unforeseeable events.


Get advice on the go

Life gets busy, but don't let that stop you achieving your goals. Whether you’ve got $50 or $50,000, we want to help power your possible – and we'll come to you to do it.

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Your life insurance questions answered

Term life insurance is a way to protect your loved ones financially for a specific time. Here’s an example:

Choose how long you want the policy to last, like ten, 20 or 30 years (that’s the “term”), and how much money your family will receive if you die (the “death benefit”). Those determine how much you pay each month (the “premium”).

If you pass away during that time, the insurance company pays that death benefit to your family. But if the term ends and you're still alive (which is the best outcome, of course!), the insurance doesn't pay anything. It's like a rental agreement ending when you move out of a house.

Term life insurance is the most affordable type of life insurance, which makes it a popular choice.

A death benefit is a tax-free lump sum payment made to someone you choose (called your beneficiary) after your death.

A life insurance premium is the amount of money you (the insurance policyholder) pay for the policy. Premiums are typically paid monthly. As you get older, insurance premiums typically increase.

Everyone can benefit from a financial safety net.

Whether you’re single or married, have dependents or not, your life insurance can make sure the people closest to you have the financial means to cover your final bills, funeral costs, medical fees and more. The payout can also be a financial gift that your friends and family can put towards what they want or need most.

If you want help choosing, don’t hesitate to reach out. Our advisors are just a live chat, video or phone call away to help.

The cost of life insurance in Canada depends on a few factors:

  1. How much coverage you want. The more coverage you want, the more it might cost.

  2. Your age, health and sex. Usually, younger and healthier people pay less because they're seen as having a lower risk of needing the insurance payout soon.

  3. Type of life insurance. Term insurance is cheaper because it's for a set time, while permanent insurance lasts your whole life.

It's a good idea to talk to an insurance expert to figure out what works best for you and your budget.

Generally, it is recommended to have between $700,000 and $1 million in retirement savings to retire comfortably in BC. This is just an estimate, and the amount you need ultimately depends on your individual circumstances, goals and even where you live in British Columbia.

To map out your personal retirement journey, contact our advisors.

Have more questions?

Don’t hesitate to reach out. We’re just a live chat, video, or phone call away when you need us.

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*as long as premiums are paid **less fees and penalties