Skip to main content
Select Image

Self-directed investing

Take advantage of industry-leading tools to help you succeed on your investment journey.

It’s time to invest on your own terms

Take charge of your investments and watch them grow. We’re here to help every step of the way, supported by Qtrade Direct Investing®—Canada's number one online investing platform.

Why choose self-directed investing?

Select Icon

Ease and convenience

Qtrade’s industry-leading tools and intuitive platform keep you connected to the markets from a coffee shop or mountain top. Track your portfolio and market information online with Qtrade Mobile.

Select Icon

Responsible investing options

Want to make a positive impact? Choose self-directed investments based on environmental, social and governance performance.

Select Icon

Outstanding service

Prompt, friendly service is part of the Qtrade commitment. Get the answers and the help you need to open a new account, transfer funds or place a trade.

Select Icon

Powerful insights and tools

With exclusive access to news and insights you can set goals, get quotes, set watchlists and review your portfolio in real time.

Explore your self-directed investing options

Qtrade Direct Investing®

Whether you’re a new or seasoned investor, you can benefit from our industry-leading tools and expert insights to make informed investing decisions.

  • No account minimums

  • Industry-leading tools to build, test and grow your portfolio

  • Real-time expert insights and market analysis so you can act on opportunities quickly

  • Exceptional value

  • 100 free Exchange Traded Funds (ETFs)

  • No Electronic Communication Network (ECN) fees

  • Competitive flat-rate trading fees

Select Image

Qtrade Guided Portfolios®

Invest your money without investing your time. Qtrade Guided Portfolios® are the smart, easy and affordable way to invest. We’ll recommend an expertly designed portfolio to suit your financial goals and risk tolerance. You fund your account online and we’ll do the rest. 

You can track your investments and watch the markets whenever you feel like it.

  • Fully automated—just set the parameters and we do the rest

  • Diversified portfolios

  • One low quarterly management fee

  • Continuous oversight and regular rebalancing by our team of experts

  • Socially responsible investment options

  • Friendly, prompt support by email and phone

Select Image

Ready to get started with self-directed investing?

Select Icon

Chat with an advisor

Book an appointment

Select Icon

Visit a branch

Find a branch

Select Icon

Call our Member Hub

Call 604-419-8888


Boost your investing know-how

How do I invest responsibly?

You want to figure out the best way to invest your money. You also want to choose investments that are good for others. Gulf & Fraser's advisors can help.


Get advice on the go

Life gets busy, but don't let that stop you achieving your goals. Whether you’ve got $50 or $50,000, we want to help power your possible – and we'll come to you to do it.

Select Image

Your self-directed investing questions answered

Self-directed investing means you're in charge of your own money. Instead of someone else deciding where or how to invest, you make all the choices.

You can choose which investments—like stocks or bonds—to buy or sell. But remember, it also means you're responsible for your choices, so you need to learn about how these investments work to make smart decisions.

With self-directed investing, you call the shots. Whether you’re an experienced investor or just starting out, it’s simple to set up and manage your investment accounts online.

  1. Open an account – Qtrade can help you choose the best account type for your goals.

  2. Fund your account – Transfer money from your Gulf & Fraser account to your Qtrade investment account.

  3. Start trading – Once you have money in your Qtrade investment account, start buying and selling online by placing orders through the website or app.

  4. Monitor your investments and stay informed – Stay up to date on the market and make more informed decisions for your portfolio.

  5. Make decisions You're in control, so you decide what and when to buy, sell or hold.

Choosing the “best” self-directed investment account in Canada really depends on what you want to do with your money. When choosing the best account for you, think about things like:

  • How much does it cost to trade?

  • What investments can I make?

  • Does it fit my goals and plans?

  • Do I want to save over a long time or make money regularly?

  • How much risk am I comfortable with?

  • Do I get easy customer support, tools and resources?

At Gulf & Fraser we partner with Qtrade to offer a range of self-directed investment options. They offer non-registered and registered accounts, including cash, margin, Registered Retirement Savings Plans (RRSP), Tax-Free Savings Accounts (TFSA), Registered Education Savings Plans (RESP), Income Funds (RRIF) and more. You can build a diversified investment portfolio including stocks, Exchange-Traded Funds (ETFs), mutual funds, bonds and Guaranteed Investment Certificates (GICs).

Want help deciding on the best account for you? Let's talk.

With Qtrade Guided Portfolios, you pay one low fee each quarter based on your account size, plus a flat fee per stock trade—with no Electronic Communication Network fees.

The costs with a Qtrade Direct Investing account:

  • $8.75 stock trades for everyone

  • $6.95 stock trades for more active traders

Being a self-directed investor means you're in charge of your own investments. You can start out at your own pace. It's all about learning and making choices that fit your goals. And guess what? You can always get help along the way. Our advisors are here and ready to help you get started.

Have more questions?

Don’t hesitate to reach out. We’re just a live chat, video, or phone call away when you need us.

Select Image

Other investments you may be interested in

Mutual funds

Whether you’re just starting out or already have a growing portfolio, enjoy access to a full array of affordable investments professionally managed for you.

Stocks & bonds

Take advantage of our wide range of stocks and bonds to build a powerful, diversified investment portfolio – guided by our experienced advisors.

Online brokerage services are offered through Qtrade Direct Investing, a division of Aviso Financial Inc.

Qtrade Guided Portfolios is powered by Aviso, one of Canada’s leading independent financial services providers. Aviso oversees billions in assets under administration and management. It is owned by the provincial credit union Centrals, The Co-operators/CUMIS and Desjardins.

Qtrade Guided Portfolios is a division of Aviso Financial Inc.