Enhancing member service with Artificial Intelligence (AI)
February 22, 2023
In 2021 Gulf & Fraser partnered with Theory+Practice to ito enhance our personalized services, using Artificial Intelligence (AI) as a tool to help provide the right advice to the members, at the right time. As a result, we can provide members personalized advice and products, creating more value and engagement.
Our data-powered solution uses a unique blend of behavioural economics and AI to deliver messages to credit union members which offer more value through meaningful financial advice that’s relevant to each person and guidance on what products could help them meet their financial goals.