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Discover your Smart Money Score

Ask us how you can discover your Smart Money Score and Power your possible.

Big and bold goals or smaller steps, we believe a
Smart Money PlanTM is the key to success.

You have financial goals and aspirations—whether that means figuring out a budget you can live with, getting out of debt, or saving for your future – or all of the above! But without a plan to follow, you may find it difficult to achieve your goals. That's why we want to help you understand and take better control of your finances—so that you can Power your possible.

We focus on educating and empowering you to plan, prepare and dream bigger.

It is our priority to ensure that you gain the clarity and direction you need to achieve your financial goals. We’re firm believers that smart advice and effective planning leads to big achievements and that the right time to begin managing your money is now.


How can a Gulf & Fraser expert help me?

  • Experience – steering you through your various life stages or business cycles
  • Investment discipline – helping you keep money and emotions separate
  • Investment suitability – finding the right risk/reward balance
  • The value of time – allowing you time to focus on your family and career
  • Referrals putting you in touch with other financial services providers, such as tax and estate specialists
  • Tax efficiency – recommending appropriate savings plans and tax-efficient products ​offered by fund companies

Work with an expert to build the right plan

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Get started on your investment strategy

Align your goals and needs with the right investment options.

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Build the right savings plan

Consider your big picture savings needs, such as education and retirement.

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Grow and catch up on your savings

Keep your savings plan top of mind and make adjustments as your life changes.

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Prepare for your retirement

It’s more than having enough money for retirement. Take advantage of government incentives and tax benefits.


Achieve your financial goals with personalized advice from a Gulf & Fraser expert. Let’s talk.

Book an appointment today to get started!

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Our Smart Money Plan™ approach

Our accredited experts take the time to get to know your needs and financial goals—forming a relationship focused on you. We listen carefully before we create a customized Smart Money Plan that allows you to meet your financial goals, take charge of your finances and make a difference in your financial future. 

Whether you are planning for retirement, protecting your wealth or saving for a large purchase, we focus on helping you throughout your financial journey. We can call you when convenient to review your investments, update your plan, answer your questions, and recommend adjustments to help keep you on track. As your needs or circumstances change, your dedicated financial planner will work with you to keep your plan updated and help you meet your financial goals.

Get your Smart Money Plan™ today.

To get started, call our Member Hub at 604-419-8888 to book an appointment with a Gulf & Fraser advisor. Note that due to COVID-19 protocols, your appointment will take place over the phone.

Make sure you have this information on hand for the initial phone call with your Gulf & Fraser advisor: 

We want to make sure we understand your current financial situation. To help with this process, make sure you have the following information on hand:

  1. Pension, RESP, RRSP, and/or RIF statements
  2. Recent investment and bank statements
  3. Most recent tax assessment
  4. Breakdown of monthly expenses

The more information you can provide, the more accurate your plan will be!


"It’s truly rewarding to see the sigh of relief when members realize the potential growth of their wealth through a personalized Smart Money Plan."

Sina Pourzal, Investment Specialist, Gulf & Fraser, Credential Asset Management Inc.

Read more about Sina and his team and how they'll work with you on your Smart Money PlanTM.

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Mutual funds are offered through Credential Asset Management Inc.